The Top 2 Off-Page SEO strategies for Vancouver Businesses
1. Guest blogging
One of the most effective link building tactics around, guest posting can be easy when done correctly. “Correctly” boils down to 2 things – having good content and knowing where to reach out.
How does it work? Well, you write an article for another website in your niche. Okay, but how do you find good guest post prospects? Well, you can use the same method everyone else uses, which is to find sites actively appealing for guest bloggers using Google Search. Let’s take a Vancouver plumbing website looking for guest posting opportunities. As it is trying to rank for both plumbing terms, but also Vancouver specific terms, generating links from both local websites and high-authority websites is the goal here. Simply type into Google:
plumbing + intitle: “write for us”
vancouver + intitle: “write for us”
This uncovers so-called “write for us” pages, which means that any website that shows up for this query is likely willing to post your guest post with a backlink to your website. Here is what we see when we look for plumbing guest posting opportunities:
2. Broken link building
Broken link building involves three simple steps:
Find a relevant broken link on a website;
Create something similar to the broken resource;
Ask anyone linking to the dead resource to instead link to your working resource.
Let’s take a look at an example of how this process may work. Find a relevant website to niche (let’s go with a Vancouver electrician looking to boost their off-page SEO for this example) and see if they are linking to any 404 pages. Note: you will need an SEO tool like Ahrefs or SEMrush to do this. Here’s what I found from the Broken Links section of Ahrefs for Family Handyman:
Next, we will put this 404 URL into Ahrefs to find all domains that are linking to it:
Here are 10 unique websites that are all linking to this 404 page. Now, use the Wayback Machine tool to see what that page used to contain, recreate it (or something better) and reach out to these websites asking to replace their 404 external link with a link to your new post.